I just got off a live teleconference with master of persuasion, Dave Lakhani. He and Ben Mack were training on developing the essence of your brand for your business. Excellent stuff and I can’t wait to go through the process of developing my own brand.

If you’d like to check Dave out start at his Bold Approach site or his Blog.

I don’t have it yet, but I expect to get his new book soon. It’s called Power of an Hour and promises to help you to create consistent and ongoing improvement in your game in just one hour per week. A quote from the site:

The Power of an Hour identifies specific core areas of personal, professional, and business improvement, then guides you through a step-by-step process that keeps you focused so you can reinvent your life and business. The results are fast and predictable.

Power of an Hour is a brand new book and is available at Amazon. If you’ve already read it don’t spoil it for me! but do feel free to leave your comments about it. I will review it soon. Stay tuned.